How did Robert Taylor, working without a patent, carve himself a niche in the 1970’s in the liquid-soap market, under the noses of Procter & Gamble? How did Dow Chemical reverse the monopolies of the German chemical cartel and find its place in all the strategy manuals? How did Henry Ford simultaneously put an end to absenteeism and turnover, attract over 10,000 skilled workers in a few months, and boost his productivity… while being cast as a Marxist? How did MCI hack AT&T’s communication budgets? Growth Hacking is a 2.0-type buzzword, but it obviously isn’t new.