At the MIT Media Lab, all research projects must result in a prototype as quickly as possible. At the core of the Media Lab lies the notion that we learn better by building, like a playing child. This notion is known as Creative Learning. In the end, this culture of prototyping, building and demonstrating leads to an incremental approach to innovation. It is the concrete manifestation of the famous “Fail fast to learn fast”. Freedom, decompartmentalization and serendipity in action.