What’s the recipe for a good team?

If it was enough to choose the best people to have the best team, we’d all know about it. So what are the main ingredients, those that have the most impact on the performance on a group of colleagues? That’s the question Google’s HR department tackled, with the help of a lot of data. The answer can be summarized in 5 points. Read more

To inspire your collaborators, go back to the raison d’être

When trying to influence someone’s behavior, you can manipulate him: scare him, put him under pressure, make promises, reward him “if …”. This strategy works – at least in the short term – but it is costly. You need to manipulate more and more to get results, and you lose all intrinsic motivation on the other side. On the contrary, when you inspire your collaborators, they don’t follow you because they have to or because they’re paid to: they follow you because they want to. And that makes all the difference. Read more

To convince or to motivate?

Most of the people that you approach are undecided between saying yes and…saying no. With just as much sincerity and (good and bad) reasons. You therefore have the choice between convincing and motivating. Did you know this? And above all, do you know the fundamental difference (for you) between the two? Read more


It’s the only white group to have managed (probably despite itself) to influence black music. “Trans Europe Express”, the mythical album released in 1977, immediately captivated Detroit’s black community with a repetitive, yet amazingly sensual electronic tempo. It’s the starting point of Techno music, the source of the worldwide tidal wave which still inspires today’s most prominent DJ’s. Going back in time, working on the origins to tell the story is an exciting (and useful) exercise for an organization or team, too. Read more

Social proofs

One of the means we employ to know what to think and/or what to do in any given situation is to observe what others think and do in the same situation. It’s an effective way to manage the flow of decisions that must be made on a daily basis in a complex environment. A touch of the “Bestseller effect”. And it’s one of your best allies to manage change within your teams. Read more

Convince them by playing on their (good) feelings

Most of us think change follows a sequence of “I ANALYZE – I THINK – I CHANGE”. And it does, when the parameters of change are known, when hypotheses are at a minimum, and when the future isn’t too blurry. But major changes generally do not take place under such conditions. In this case, rational arguments are no longer enough. We know what to do and why, we just lack the motivation to actually go through with it. Read more

Be simple

Antoine de Saint-Exupéry, speaking of design elegance, said, “A designer knows he’s reached perfection not when there’s nothing more to add, but when there’s nothing more to remove”. Apply this principle to the letter when working on your messages: cut, prioritize, peel away … Simplify. Read more