Copy/paste

As Tom and David Kelley point out in Creative Confidence, many companies rely on benchmarking when they wish to innovate. They determine best practices and… copy them. Obviously, this is neither the best way nor the most sustainable to create a true break. Read more

On fear (of failure) and the courage to overcome it

The fear of failure and the courage to overcome it remain at the heart of the creative process and, in a broader sense, of innovation. This blockage is all the more critical as failure and innovation are two sides of the same coin. Those who create, those who innovate fail much more than others and it is because of this that they innovate, because they experiment, because they try more. Tom and David Kelley lead IDEO, one of the most prolific design and innovation agencies of the last twenty years. They can help you (overcome it). Read more

What can 4 people do in 18 minutes with 1 chamallow, 1 meter of rope, 1 meter of Scotch Tape, and 20 strands of spaghetti?

Build as high a structure as possible and put the chamallow on top without collapsing the whole thing. A good way to have fun? No doubt. A building game? Certainly. An exercise in creativity and cooperation under duress (the 18 minutes actually force the group to organize and deliver quickly)? Absolutely. And who are the best at this game? Read more

MVP = Minimum Viable Product

The MVP Approach was popularized by Eric Ries – author of The Lean Startup – in the late 2000’s. It consists in quickly building several 1.0 versions of the product with a minimum of characteristics/functions, putting them on the market to test various assumptions, and advance by iterations thanks to customer feedback. Invest as little as possible to learn as much and as quickly as possible. Agile innovation has since conquered the planet. Experience feedback. Read more

You’re missing the crucial stuff

Nature has endowed us with incredible sensory organs/sensors: under ideal conditions, we could see the flame of a candle 30 miles away; (almost) hear the movement of atoms; even smell 30 molecules of certain substances. It also provided us with a very limited simultaneous processing capability. In order to be able to make sense and extract usable data, we spend our time, without even realizing it, filtering the world that surrounds us. And we always miss a lot of important things. Sometimes what’s crucial. Read more

Back to basics

key word(s):

In these (uncertain) days, innovation is served any which way. Too often, it is combined with operational and incremental optimizations, when it is, in fact, strong and disruptive. Its effect is almost lost. Which definition, which goals, which key factors of success, which best practices should be shared? A return to basics to start on the right foot. Read more

Let the artists in

Leonardo da Vinci isn’t the only example of cross-pollination. A study by Michele and Robert Root-Bernstein points out that almost all Nobel laureates are also accomplished artists. Compared to non-laureates, they are 25 times more likely to sing, 17 times more likely to engage in the visual arts, 12 times more likely to write, 4 times more likely to play music… Regular practice of some art form, whatever it may be, is a formidable creative stimulant. You must foster your collaborators’ artistic practices and the incorporation of artists into organizations. Read more